Who Owns Your Brand? Not You.
At the beginning of a client relationship, we always ask “who owns your brand?”. And it is extremely rare that we ever get the right answer. There is no CEO, COO, VP, or any combo of letters at your...
View ArticleHow Disney Parks SHOULD Do Tiered Pricing
Walt Disney Parks and Resorts recently sent out a survey to find out how the world would feel about a new tiered pricing system. The survey, which was quickly leaked on Twitter, presented gold, silver,...
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INFOGRAPHIC: How New England Attractions Can Up-Sell Visitors
In a recent survey of over 250 people living in the Northeast, Mascola Group set out to discover how willing consumers are to upgrade admission tickets in exchange for premium features when visiting...
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